Tag: Mattel

Mattel posts strong Q3 results, boosted by ‘Barbie’ mania

American toy maker Mattel revised its annual earnings forecast after its third quarter results beat analysts’ expectations, riding on the success of the “Barbie” blockbuster. “Consumer demand for our product increased in the quarter, and we continued to outpace the industry,” Mattel CEO Ynon Kreiz said in a press release. He added: “Our results benefited from the success of the Barbie movie, which became a global cultural phenomenon, and marked a key milestone for Mattel.” […]

Slumping Barbie-maker Mattel to cut 2,200 jobs

NEW YORK, United States (AFP) – Slumping US toymaker Mattel announced Wednesday it will cut 2,200 jobs after reporting another steep loss in the second quarter, sending shares sharply lower. Mattel, the maker of Barbie, Hot Wheels and other toy mainstays, said the job cuts account for 22 percent of its global non-manufacturing staff. Mattel had 35,000 employees at the end of 2017. The company also plans to sell manufacturing sites in Mexico. “Mattel is […]

Barbie launches Gabby Douglas doll

REUTERS — Little girls across the world can now have a little replica of Olympic gold medalist Gabby Douglas, as Mattel has launched a Barbie doll in the gymnast’s likeness. The doll is outfitted in the athlete’s signature leotard – white with a red, white, and blue American flag accent – and even comes with its own Nike warm-up suit. “It’s crazy. I never would have thought in a million years that I would be […]