Tag: Weather Channel’s mobile app

Nike to consumers: Just wear it

Just wear it – now. Nike will begin placing ads in the Weather Channel’s mobile app starting next month. The New York Times says the ads will suggest appropriate apparel depending on local weather conditions. For example, if it’s cold and dark, an in-app ad may appear for reflective Nike clothing. It’ll send consumers to the Nike website where they can buy the suggested items. The in-app ads are part of a broader campaign that […]