Tag: pastries

Rice off the menu: Asia’s hunger for bread and pastries boosts wheat demand

South Korea is losing some of its appetite for rice in favour of wheat as bread and pastries become a trendy new staple. From working mothers, who find toast more convenient to prepare for breakfast, to city dwellers flocking to trendy eateries for baguettes, South Koreans are at the forefront of an Asia-wide trend that has seen wheat demand climb at nearly twice the rate of rice consumption since 2008. “I am very busy in […]