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(Eagle News) — Muling inilunsad ng Department of Tourism ang brand campaign ng bansa sa aspeto ng turismo. Sa isinagawang press launch nito sa National Museum of Natural History, muling ipinakilala ng DOT ang mas pinalakas na slogan na “It’s More Fun in the Philippines” na una nang ginamit noong 2012. Kasabay nito ang paglulunsad ng bagong logo at icon nito na dinisenyo sa weave na nagpapakilala sa iba’t-ibang produkto ng ating bansa. Ginamit rin […]
(Eagle News)–The National Bureau of Investigation has recommended the filing of a graft complaint against former Tourism Secretary Ramon Jimenez over the allegedly anomalous P1.2-billion “It’s More Fun in the Philippines” advertisement campaign from 2012 to 2014. In a letter received by the Ombudsman on April 27, NBI Director Dante Gierran also recommended the filing of the same charges against DOT Undersecretary Benito Bengzon Jr., then-Tourism Infrastructure and Enterprise Zone Authority (TIEZA) chief operating officer Guiller Asido, […]
(Eagle News) — The Department of Tourism on Thursday cut ties with the advertising agency behind the country’s current tourism campaign, adding that it expected a public apology from the company. “In the midst of this controversy, the DOT expects a public apology from McCann (Worldgroup Philippines) over the negative feedback that the department has been receiving owing to the glaring similarities between McCann’s ‘Sights’ ad and South Africa’s ad released in 2014,” the DOT said in […]
MANILA, Philippines — The Palace congratulated the tourism department for receiving recognition for its global tourism campaign, “It’s More Fun in the Philippines.” The Department of Tourism’s promo landed third among the world’s best marketing campaigns, and the first in the Asia Pacific region, according to Warc 100, a global annual ranking of marketing campaigns based on performance, effectiveness and strategy. The Warc 100 serves as a benchmark for commercial creativity. It ranks world’s best campaigns based […]
