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(Eagle News) — Senator Richard Gordon urged the Department of Tourism (DOT) to revive the “Wow Philippines” tourism marketing campaign slogan which he conceptualized and launched when he was then the secretary of tourism. This is in view of the department’s “Experience the Philippines” controversial new video. According to Gordon, who also served as head of the tourism department from 2001 to 2004, there was no need to change the tourism slogan of the country constantly. He […]
(Eagle News) — The Department of Tourism on Thursday cut ties with the advertising agency behind the country’s current tourism campaign, adding that it expected a public apology from the company. “In the midst of this controversy, the DOT expects a public apology from McCann (Worldgroup Philippines) over the negative feedback that the department has been receiving owing to the glaring similarities between McCann’s ‘Sights’ ad and South Africa’s ad released in 2014,” the DOT said in […]
