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LONDON, Nov 22, 2023 (AFP) – Britain’s advertising watchdog on Wednesday said it had banned an advert for a Toyota 4×4 vehicle because it promoted “irresponsible behaviour” towards the environment. The paid-for post on Facebook and poster ad for the Japanese firm’s Hilux sports utility vehicle showed a line of SUVs driving off road in a cloud of dust before joining a tarmacked road. A complaint was made to the Advertising Standards Authority (ASA) that […]
OTTAWA, June 29, 2023 (AFP) — Google on Thursday became the latest Silicon Valley giant to block Canadian users from seeing local news on its platform after Ottawa passed a bill requiring tech companies to pay for such content. The Online News Act became law last week, aiming to support a struggling Canadian news sector that has seen hundreds of publications close in the last decade. It requires digital giants to make fair commercial deals […]
OTTAWA, (AFP) — Facebook and Instagram users in Canada will be blocked from viewing Canadian news, parent-company Meta said Thursday, after Ottawa passed a bill requiring digital giants to pay for such content. Google, another critic of the Online News Act, has previously said it is considering a similar move. The two Silicon Valley giants have pushed back against the bill, which aims to support a struggling Canadian news sector that has seen hundreds of […]
SAN FRANCISCO, United States (AFP) — Netflix will work with Microsoft to launch a cheaper subscription plan that includes advertisements, the firms said Wednesday, as the streaming giant fights to attract customers. Netflix opted to develop the lower-cost offering after a disappointing first quarter in which it lost subscribers for the first time in a decade, and after years of resistance against the very idea of running ads. The ad-supported subscription will be in addition […]
LONDON, United Kingdom (AFP) — Britain on Friday said it had accepted changes proposed by US tech giant Google to address competition and customer privacy concerns linked to online advertising. “The commitments we have obtained from Google will promote competition, help to protect the ability of online publishers to raise money through advertising and safeguard users’ privacy,” the Competition and Markets Authority (CMA) regulator said in a statement. Google separately said it would “apply […]
PARIS, France (AFP) — Facebook misidentified tens of thousands of advertisements flagged under its political ads policy, according to a study released Thursday, which warned that the failure could lead to political manipulation. Researchers at Belgium’s KU Leuven university and New York University examined 33.8 million Facebook ads that ran on the social media site between July 2020 and February 2021. “This is the first known study to quantify the performance of Facebook’s political ad […]
SAN FRANCISCO, United States (AFP) — Facebook on Thursday confirmed that advertisers were privy to phone numbers given by members of the social network for enhanced security. A study by two US universities, first reported by news website Gizmodo, found that phone numbers given to Facebook for two-factor authentication were also used to target advertising. Two-factor authentication is intended to enhance security by requiring a second step, such as entering codes sent via text messages, […]
SAN FRANCISCO, United States (AFP)–Facebook on Wednesday set out to make money from WhatsApp with a scheme to connect businesses with customers via the smartphone messaging service. Facebook said it has been testing a “WhatsApp Business” tool for months with more than 90 companies including Uber and Singapore Airlines. “We’re introducing a solution for businesses that require more powerful tools to chat on WhatsApp and a new way for people to quickly start a […]
SAN FRANCISCO, United States (AFP) — YouTube on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being paired with troublesome content. “There’s no denying 2017 was a difficult year, with several issues affecting our community and our advertising partners,” YouTube vice president of display, video and analytics Paul Muret said in a blog post. “The challenges we faced in 2017 have helped […]
by John BIERS Agence France-Presse NEW YORK, United States (AFP) — Why did you splurge on that new pair of shoes? Or that pricey smartphone? More and more advertisers are trying to tap into the unconscious to divine the invisible forces that drive those spending decisions. Using gadgets to track eye movements, computer maps of faces to capture a momentary grin (approval) or squinting (anger), and sensors to measure perspiration or monitor brain activity, companies […]
SAN FRANCISCO, United States (AFP) — Twitter on Tuesday announced steps to make it easier to see who is behind political ads and who they are targeting as social media giants try to thwart skullduggery. The moves include launching an online center with details about advertisers and their messages, according to general manager of revenue and product engineering Bruce Falck. Twitter also plans to adopt stricter ad policies and improve controls, amid heightened scrutiny […]
