New Harley-Davidson dealership opens in BGC


American leisure motorcycle manufacturer Harley-Davidson recently announced the opening of its newest dealership, Harley-Davidson of Manila – Bonifacio Global City to further reinforce the brand’s continued commitment to the Philippines. The Manila dealership is the third authorized dealership for Harley-Davidson in the Philippines, and is owned and operated by American Motorcycles, Inc.

Harley-Davidson owners, riders from Manila and throughout the Philippines, along with HarleyDavidson Dealer Principals from 11 countries were present at the opening. Mr. Peter Mackenzie, Managing Director of Harley-Davidson Asia Emerging Markets, said, “The mountain passes, coastlines, historical sites, and a mixture of picturesque towns and bustling cities found in more than 7,000 islands of the Philippines makes it one of the most exciting touring destinations in the region. At Harley-Davidson, our goal is to develop a trusted network of independently owned dealerships, offer great experiences that draw more people into the sport of motorcycling, and fulfil the riders’ dreams of personal freedom. The launch of the latest dealership in Bonifacio Global City will give riders access to unrivalled products and services direct from the legendary brand, while adding their own welcoming local touch.”


The new dealership will offer Harley’s entire range of bikes, including the Dark Custom line, featuring the Iron 883™, Forty-Eight®, and Harley-Davidson Street™ motorcycles, sleek machines that offer an authentic, affordable experience to a new generation of riders. Alsoavailable will be best-in-class after-sales services and original parts for owners to customize their motorcycles, as well as apparel and riding activities. It will serve as a platform for local riders and enthusiasts to share their passion for riding together across the Philippines’ many breathtaking destinations. Felix R. Ang, Dealer Principal of Harley-Davidson of Manila – Bonifacio Global City, said, “Welcome to the new home of Harley-Davidson in Manila. It is about time for riders here to experience the thrill of owning a true American legend. Harley-Davidson’s presence in Bonifacio Global City adds much excitement to the district, known for passionate minds who will appreciate the iconic brand’s spirit of freedom and adventure.”

The new dealership is located at the Shangri-La at the Fort in Bonifacio Global City, an emerging contemporary lifestyle district at the center of Metro Manila and one of the fastest growing urban developments in Asia. A perfect new address for the American icon, the location of the new dealership makes the Harley-Davidson lifestyle more accessible to Manila residents, especially young professionals looking to get into the sport of motorcycling to pursue personal freedom and self-expression. Here, customers can purchase

Harley-Davidson motorcycles, parts and accessories, as well as riding gear and casual clothing including the Slim-Fit Custom line that is created specifically for the Asian region. With an existing well-established Harley-Davidson Owners Group (H.O.G), support for new riders is also easy to come by, along with rich stories of riding adventures. Riders are invited to visit the Harley-Davidson of Manila – Bonifacio Global City showroom located at Shangri-La at the Fort, 30th Street corner 3rd Avenue, Bonifacio Global City, Taguig.