DA initiates metro-wide promo for PHL mangoes as surplus harvest reaches two million kilos

(Eagle News) – The Department of Agriculture initiated a marketing and promotional campaign for Philippine mangoes as a quick response to the oversupply of mangoes in the country.

Dubbed as TienDA Plus Metro-wide mango festival, the DA is hoping that this event which runs from June 10 until Tuesday, June 11, will urge more people to buy more Philippine mangoes.

The department also hopes that a million mangoes would be sold for this week as it reported a surplus in mango harvests of around 2 million kilograms.

A photo of the metro-wide marketing and promotional campaign for Philippine mangoes is posted by Agriculture Secretary Manny Piñol on his facebook page.Also in the photo is actior star Robin Padilla who joined the DA’s mango promotion efforts.
(Courtesy Manny Piñol Facebook page)

The two-day festival showcases the products from mango-producing areas such as Pampanga, General Santos, Nueva Ecija, Zambales, and Guimaras, among others.

Cooking demonstrations using mangoes as ingredients were also held at the DA Central Office in Quezon City.

“Within the week, we are expecting to dispose off about one million kilos of mangoes,” Agriculture Secretary Manny F. Piñol said.

Last week, the secretary announced that the mango production this season has increased with an estimated surplus harvest of two million kilograms.

The Mango Fest was held simultaneously at the DA Central Office, Bureau of Plant Industry in Malate, Manila, Muntinlupa City Hall, Parañaque City Hall, Waltermart North Edsa, Waltermart Makati, and Waltermart in Pasay.City.