By Caesar Vallejos, OPEN FOR BUSINESS
Instead of a traditional year-end celebration, the management and staff of Eagle Broadcasting Corporation (EBC) opted to mount “EBC Cares…and Remembers 2019”, a special edition of its CSR initiative, EBC Cares, at the broadcasting company’s compound, December 28, 2019.
“This time, we wanted to share our gratitude by giving love and care to the elderly who needed care at this time of the year,” she added.
Tons of love
Free services and products were provided to senior citizens. The EBC employees were encouraged to invite their old parents, grandparents and the elderly who availed of medical and dental services from volunteer doctors, dentists, and general practitioners. Aside from basic dental check-ups, free tooth extractions were also administered.
Senior citizens also availed of eye check-up by optometrists. Patients were also able to check their blood sugar and blood pressure levels. ECG procedure was also available for participants.
EBC Director for Sales and Marketing Ellaine Matienzo-Fuentes said, “we want to make them smile. This event is all about happiness in the present while remembering the good in the past. We want the elderly to feel special, a fitting tribute to all their sacrifices; and as physically weak as they may be, their contributions in the society will never be forgotten,” Fuentes added.
Part of the EBC Atrium was transformed into a parlor, barbershop cum spa as senior citizens availed of free haircuts, massage including free facial and skincare.
Food and drinks were provided to attendees while queuing for their turn at the free services. Bags of goodies were provided to the elderly as they leave the premises.
Highlighting the elderly special treat was the free showing of the movie “Guerrero 2” produced by EBC Films. The film stars media/advertising veteran Art de Guzman, former President of EBC.
“The youth must have a purpose and that purpose must come from the kindness and goodness of God. As we grow old, you will realize that you are imperfect. Pero dapat magsikap ng mabuti para kahit imperfect ka, ipa-pasa ka ng Ama,” de Guzman said. He encouraged everyone to be good and be upright: “In heaven, everything will be perfect.”