By: Rod Delapaz, Eagle News Service USA, New York Bureau
What does it take to be successful in business? Is “talent” really enough? What if you have a great idea that you think is worth millions? Is that your golden ticket to financial freedom? These are some of the many questions that small businesses and entrepreneurs have when starting a business venture. These uncertainties bring on the need for events like the Small Business Expo.
The Small Business Expo came to the Jacob Javits Center in NYC and gathered many of the major players who provide Business-to-Business (B2B) services for local small business owners, startups, and entrepreneurs. Companies like Microsoft, Vistaprint, Chase Bank, Verizon, and JetBlue, all offer services that support small businesses. Small businesses make up a large percentage of the marketplace, so providing B2B services will tap into a seemingly unlimited amount of opportunities.
There is an old saying, “It’s not what you know, it’s who know.” In order to be successful in business, value needs to be delivered to as many people possible in the marketplace. The only way to make value known is by networking with the right people. Thousands of business owners came to the one day Small Business Expo event, to meet other like-minded professionals who are eager to make an impact. There are “Speed Networking” sessions where people line up to sit with another person for 3 minutes for an introduction and an exchanging of business cards.
Business workshops and training sessions were also a part of the event, and are necessary to keep business moving forward. Learning ways to stay motivated and focused, as well as keeping up with the dynamic marketing technologies are an integral part being successful. Since the way people consume information is rapidly changing, businesses need to stay informed to connect with their customers.
